1. VALUES are learned beliefs about what we consider to be important
or valuable in our lives. Judgmental values that dictate
what we consider to be right or wrong, good or bad, are called moral
values. Values are learned in the process of socialization. When
values are shared by a society, they become norms,
which are spoken or unspoken expectations of behavior. If our behaviors do not
support our deepest needs and desires, if those behaviors infringe upon other
things that are important to us, we experience internal conflict or unhappiness.
2. We each have a unique hierarchy of Values or priorities. The way we rank
order our Values are evident in our behaviors,
not necessarily what we say or claim.
3. One set of Values is not any better another set. However,
a particular Value is either empowering to move our lives forward or dis-empowering
to block us from realizing our Dreams. Dis-empowering Values are
prevalent in all cultures. Examples of potentially disempowering
values are: “Hiya”, “utang
na loob”, “bahala na”, “pa-porma”, etc.
a. EXCELLENCE. Our standards
of excellence are learned through cultural programming or socialization. When
we discover our true spiritual identity, we become aware of Excellence
as our highest potential, i.e., the quality that God wants us to fully
express in the world in everything that we do.
Thus, we strive to continually
transcend our cultural norm of “puede
na.” In
business, Quality Excellence is defined as conformance to customer specifications.
Because of the increasing global nature of business, competition sometimes
forces us to elevate our standards to “World-Class”.
b. INTEGRITY means “wholeness” or
completeness. Therefore,
when we are dishonest as well as when we break our word or promise with
ourselves and others, we are less than Whole. In short, we are
said to be “out
of integrity.” To restore our Wholeness or Integrity requires
that we first put aside our EGO by acknowledging that we have indeed
broken our word. Credibility
or trust is the inevitable result when we keep our word or promise which
is especially critical when dealing with our customers.
c. SELF-RELIANCE means
knowing that we can depend totally on our Higher Self (the God Presence
Within) to give us guidance and direction as well as the courage and
strength to take action, to live a life of joy, peace, and abundance. It
is an inner knowing that “I, of myself, can do
nothing – but with God within me, all things are possible.”
d. CONTRIBUTION refers
to our willingness to make a positive difference in the lives of others. The
most enlightened way to help, support, or assist others is NOT through
dole-outs, but rather by empowering
them to be Self-Reliant. Thus, they are able to
fully express their God-given talents and gifts to be all they can be.
e. COMMITMENT means
having 100% intention to produce the results we have targeted (i.e.,
our Vision, Mission and Goals). In
short, when we are truly committed, we would simply do whatever
it takes (within moral, legal, and ethical bounds) to do what we said
we will do and not allow our fears or obstacles to stop us.
f. SELF-RESPONSIBILITY
or ACCOUNTABILITY… means
we own whatever results we produce, whether we label them good or bad. “I
am accountable” means “I am personally responsible for whatever
happens, whether the results are positive or negative.” Self-responsibility
also means absence of blame, shame, or regret. We simply acknowledge
ownership (i.e., “no one is doing it to me”), and then we
move on to take whatever steps are necessary to create what we truly
want.
g. GROWTH refers to our willingness to discipline ourselves
to take action that would move us in the direction of our highest potential. Because
growth means change, we allow ourselves to expand our comfort zones by
taking risks, learning new creative ways to handle our daily challenges,
thus giving us ever increasing levels of confidence. When we value
Growth, we exhibit Courage
which is to take action in the midst of fear. That
is, Fear becomes a friendly companion.
h. PROFESSIONALISM means
acting according to the code of ethics and generally accepted principles
and norms of our profession, while
not allowing our personal idiosyncrasies and biases to interfere with
the effective practice of our profession.
i. INNER JOYFULNESS means
feeling wonderful (peaceful and happy) inside regardless
of our present outer
circumstances. Since our thoughts and feelings are creative,
that is, they create our reality and experience, we can choose to adopt
the Value of Inner Joyfulness as our prior condition. When we
do so, the Universe conspires to provide us with more circumstances
and experiences that support our prior Inner Joyfulness.
j. AUTHENTIC
COMMUNICATION means the ability
to always tell the truth about our feelings first to ourselves and then
to others when appropriate. It includes the willingness to share
our true feelings without blame, judgment or having to make the other
person wrong. When we share
our truth, people begin to trust us. Conversely, when we trust
the other person, we naturally communicate with authenticity.
k. OPEN-MINDEDNESS refers
to our ability to suspend judgment on any new ideas by being willing
to emotionally “get
off” one’s
point of view (P.O.V.) in order to consider other’s P.O.V. One’s
own paradigm (i.e., beliefs, values, attitudes, assumptions and expectations)
often block or screen out potentially beneficial ideas or avenues. The
need for the ego to defend one’s P.O.V. must FIRST be put aside
to truly manifest open-mindedness. Creativity and innovation occur
only outside the “nine-dots”.
5. How do we reinforce
or adopt these new empowering Values? Awareness
is always the first step in our process of transformation. This
presumes, of course, that we actually do want to
change. With
this kind of self-motivation, it is easier for us to practice the technique
of Awareness
Without Judgment of one’s own present values and
behavior.
Like anything we wish to master, the process of transformation requires
tremendous self-discipline. Leaders that wish to inculcate new empowering values
within their organization or society must be prepared to fully
commit themselves to revising and ultimately strictly and consistently enforcing its
Rewards and Sanctions Systems.